Branding
Initially, the images on Instagram had no continuity, so I created images that would coincide with each other and fit Instagrams home page format, which shows images in rows of three.
These were posted alongside other images and campaigns (in threes) but gave the Instagram landing page a cleaner, professional look, making it clear they were a brand, and also creating a better first impression on first time viewers.
This saw a rise in new followers, as well as post engagement.
Strava Campaign
The Strava Campaign was a joint promotion venture we created with Enertor and Strava, a running and fitness app. I promoted this via all social networks, using paid Facebook ads, Twitter banners & a combination of content on Instagram (stories, videos & main page content), both organically and boosted.
Facebook / Twitter banner
Instagram: Fashion Campaign
Enertor's advertising was primarily focused towards sports when I arrived. I wanted to show that comfortable insoles make a difference in all areas of life, so to do this I created a 'fashion based' campaign, as this trends well on Instagram, meaning I can tap into an existing market.
To achieve this I used images that were similar to those trending within the fashion/trendy community and their hashtags, with captions that focused on how uncomfortable fashionable footwear can be, as well as photoshoots when modeling.
The campaign saw our reach grow and a rise in followers from a market that had been previously unaware of our product.
Instagram Stories
These videos were to create a more dynamic and interesting experience for our followers using viewing our Instagram stories, whilst highlighting the product and serving as a direct link to purchasing options.