Algorand Foundation are one of the leading Layer-1 Blockchain Crypto companies.
I was brought into Algorand as Head of Social to run, manage and improve their social media accounts organically whilst creating fresh content and strategies. The main focus was placed on Twitter, with Instagram, Facebook and LinkedIn. Here I improved shares (+129.35%), following (+15%), impressions (+178.48%), interactions (+189.25%), and clicks (4,755.58%), all organically (no budget) in a bear market.
Decipher 22 was the first major event which was being held just 5 weeks after I started at Algorand. With limited time and resources, one of the campaigns I created was the 'Road to Decipher' Vlog series, consisting of short videos of lead heads and speakers for the event.
These are used across social media platforms for both paid and organic posts.
For Twitter / LI / FB I formulated & executed the plan to use GiFs for banners, creating movement and increasing visibility, which was reflected in impressions. This also helped separate Algorand from their competition
NFT NYC
Whilst at Algorand, I contributed design work to all their major events, both for Socials and the Events themselves. This included Banners, Imagery & Decks for the main screens.
NFT NYC was my final event, where I designed and created all the visuals, the look and feel for the event, including main screen decks, the NFT galleries and the table banners for each project, as well as all the social media posts & banners.
Designs for Hyderabad event:
Twitter Spaces & AMA's
